On the Aliments du Québec blog, Zinda is presented as a featured company that proudly embodies Quebec entrepreneurship. The article traces the history of the company, founded in 1999 in Candiac by Majid Jamal Eddine, and describes its 36,000-square-foot factory where more than 50 employees transform 15,000 tons of Canadian durum wheat semolina into couscous, pearl couscous, and orzo each year. It also presents the different varieties offered, including plain, organic, and whole wheat versions. This publication highlights Zinda's commitment to local quality and traceability: a couscous produced here, from the best Canadian wheat, that is every bit as good as imported products.
